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Chase Elliott, driver of the No. 9 Hooters Chevrolet, celebrates in victory lane after winning the NASCAR Cup Series AutoTrader EchoPark Automotive 400 at Texas Motor Speedway on April 14 in Fort Worth, Texas.

Amazon Prime has signed a deal to sponsor Chase Elliott's car for three races annually from 2025-27.

The agreement with the Hendrick Motorsports is in an effort to raise awareness of Prime Video's Cup Series rights deal that begins this season. Financial terms were not disclosed.

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