RONDA RICH: The surprising Hallmark audience

For the past few years, Tink has been writing and producing shows for the Hallmark Channel. And one thing has been an astounding awakening for us: Hallmark viewers are devoted and immensely grateful for family programming.

At church, if there’s a time of greeting, women will come over, hug his neck and say, “Thank you for one of my favorite shows.” Strangers approach us in restaurants or grocery stores and name every movie or show he’s written for Hallmark, then look him in the eye and say, “Thank you for putting something on TV that I can watch with my children.” One mother told us that she and her teenage daughter watch Hallmark faithfully and that her daughter says, “That’s the kind of romance I want.”